Causal sales analytics: Are my sales incremental or cannibalistic?
2024-09-19
By: Benjamin Vincent

Unobserved Confounders, ROAS and Lift Tests in Media Mix Models
2024-08-12
By: Juan Orduz

Bayesian Baseball Monkeys
2024-08-01
By: Chris Fonnesbeck

Hierarchical Customer Lifetime Value Models
2024-07-26
By: Juan Orduz

Customer Lifetime Value in the non-contractual continuous case: The Bayesian Pareto NBD Model
2024-05-28
By: Juan Orduz and Colt Allen

Cohort Revenue & Retention Analysis
2024-05-14
By: Juan Orduz

Mastering Marketing Effectiveness: A Comprehensive Guide for Digital Marketers
2023-11-19
By: Niall Oulton

Latent Calendar: Modeling Weekly Behavior with Latent Components
2023-10-27
By: William Dean

Developing Hierarchical Models for Sports Analytics
2023-09-26
By: Chris Fonnesbeck

From Uncertainty to Insight: How Bayesian Data Science Can Transform Your Business
2023-09-25
By: Tiaan Van Der Merwe

Causal analysis with PyMC: Answering "What If?" with the new do operator
2023-08-01
By: Benjamin Vincent and Thomas Wiecki

Building an in-house marketing analytics solution
2023-07-31
By: Niall Oulton

Bayesian Methods in Modern Marketing Analytics
2023-06-20
By: Thomas Wiecki

Out of model predictions with PyMC
2023-06-12
By: Ricardo Vieira and Tomás Capretto

Simulating data with PyMC
2023-04-20
By: Ricardo Vieira and Tomás Capretto

PyMC-Marketing: A Bayesian Approach to Marketing Data Science
2023-04-06
By: Benjamin Vincent

Likelihood Approximations with Neural Networks in PyMC
2023-03-31
By: Ricardo Vieira, Alexander Fengler, Aisulu Omar, and Yang Xu

Likelihood Approximations for Cognitive Modeling with PyMC
2023-01-12
By: Thomas Wiecki

How to use JAX ODEs and Neural Networks in PyMC
2023-01-03
By: Ricardo Vieira and Adrian Seyboldt

Hierarchical Bayesian Modeling of Survey Data with Post-stratification
2022-12-08
By: Thomas Wiecki

CausalPy - causal inference for quasi-experiments
2022-11-17
By: Benjamin Vincent

Bayesian Marketing Mix Models: State of the Art and their Future
2022-11-11
By: Thomas Wiecki

Solving Real-World Business Problems with Bayesian Modeling
2022-10-31
By: Thomas Wiecki

Bayesian Item Response Modeling in PyMC
2022-10-26
By: Thomas Wiecki

Modeling spatial data with Gaussian processes in PyMC
2022-08-17
By: Luciano Paz

Bayesian inference at scale: Running A/B tests with millions of observations
2022-08-12
By: Benjamin Vincent and Maxim Kochurov

Bayesian Modeling in Biotech: Using PyMC to Analyze Agricultural Data
2022-08-11
By: Thomas Wiecki

Bayesian Media Mix Models: Modelling changes in marketing effectiveness over time
2022-07-19
By: Benjamin Vincent

NBA Foul Analysis with Item Response Theory using PyMC
2022-07-15
By: Austin Rochford

What if? Causal inference through counterfactual reasoning in PyMC
2022-07-13
By: Benjamin Vincent

PyMC, Aesara and AePPL: The New Kids on The Block
2022-07-10
By: Ricardo Vieira

Bayesian Vector Autoregression in PyMC
2022-06-24
By: Ricardo Vieira

MCMC sampling for dummies
2022-06-15
By: Thomas Wiecki

Running PyMC in the Browser with PyScript
2022-05-16
By: Thomas Wiecki

Building Time-Series Models With Known Data Structure
2022-05-15
By: Bill Engels

Stochastic Volatility Model with PyMC
2022-01-15
By: Thomas Wiecki

My Journey Building PyMC Labs: Five Principles from Open Source that Boost Innovation at any Company
2022-01-10
By: Thomas Wiecki

The Quickest Migration Guide Ever from PyMC3 to PyMC v4.0
2022-01-03
By: Eric J. Ma

MCMC for big datasets: faster sampling with JAX and the GPU
2021-12-22
By: Martin Ingram

Bayes is slow? Speeding up HelloFresh's Bayesian AB tests by 60x
2021-10-22
By: Benjamin Vincent

Improving the Speed and Accuracy of Bayesian Media Mix Models
2021-09-21
By: Benjamin Vincent

Bayesian Media Mix Modeling for Marketing Optimization
2021-09-17
By: Benjamin Vincent

Estimating a Candidate's Popularity over Time with Markov Processes
2021-05-26
By: Alexandre Andorra and Rémi Louf

Bayesian model to infer private equity returns from capital in and outflows
2021-02-25
By: Ravin Kumar

Introducing PyMC Labs
2021-02-18
By: Thomas Wiecki